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Here and in other ways, Propellers.social makes a subtle recalculation of value that puts a price on stimulating social innovation, empowering ethical business, and championing consumer choice. Doing good needs to be encouraged and our marketplace does not encourage it enough. Our mission is simple: create value in the marketplace for all contributions to society and the environment.

We will show how we promote the innovation of local businesses to be environmental and socially responsible. Social entrepreneurship unites the passion of a social mission with business-like discipline, innovation, and determination. Social entrepreneurs create sustainable organizations, which can be set up as nonprofit or traditional companies, with the overall goal to achieve sustainable and systematic change through new ventures.

…But we also need to address corporate social responsibility from the top down.

Empowering ethical business is a process that motivates major companies to improve the impact they have on today’s world, and to make concerted efforts to go green and be equitable.

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We also provide a platform for “ethical advertising” to champion good consumer choices and help foster a marketplace where people “buy for good”.

People care about where their money goes. People want to support the democracy of the marketplace. People want to spend responsibly and they will make the right choice if it contributes something positive to the world.

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If talking about economics isn’t your thing, we even have a little story for kids…

It starts with you, this cycle starts with you.

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