Propellers.social not only promotes social innovation from the ground up in our social incubators, we also promote social innovation from the top down through the evaluation of corporate social responsibility and increasing access to ethical consumer information.
When a company is socially and environmentally friendly their efforts should be rewarded, and consumers should be informed to make the responsible ethical choice. Propellers.social holds the largest companies to a strict standard and makes known true corporate social responsibility that produces a real social and evironmental impact.
Propellers.social motivates companies to improve the social and environmental impact they have on today’s world. To be accepted as a partner companies must make concerted efforts to go green and be equitable. As a reward for becoming a green and social business that meets its goals and timeline, the company is certified as a Propellers.social “P” Ethic Partner.
Ethical businesses earn their place on an international list of responsible companies that consumers will be informed of. Partnering with Propellers.social provides a powerful way for corporations to show off what they do for the world. When consumers are informed and make the right choice, companies will profit from their advocacy for social equity. The “P” Ethic stamp of approval advertises to the world that a business is doing more than making money, but giving back to our society and our environment.
Our efforts to assess a company comes from a sector specific evaluation. In other words, our assessment is comparative with other businesses in the same industry. We aim to highlight the accomplishments of the businesses that lead the industry in their social and environmental impact.
For example, the most ethical producer of dairy products with proven results for positive treatment of animals, their workers, and the environment, will be rewarded with the “P” Ethic stamp of approval, and all consumers will be informed of the clear ethical choice for dairy products.
Right now it is a “race to the bottom”. Companies cut costs on labor, environment, and work conditions in order to maximize profit and to be able to compete with other companies doing the same. To be a responsible corporation trying to have a social impact is to become less profitable and it could possibily be run out of business.
Ethical considerations have no place in the financial calculations of a business trying to compete in a cutthroat industry. CEOs involved all want success. It is not that they do not care if they cause harm, it is that the marketplace does not allow them to do the right thing.
Propellers.social is a mechanism for adjusting from a race to the bottom to “taking the high road”. A new and better system can be used to lift up workers, use natural resources and human capital more efficiently, and foster equity, justice, and democracy for all people.
Public goods include strong health care, housing, transportation, and education, which are essential to shared prosperity. Strong environmental and labor standards improve communities and nurture equitable growth. Democracy can be a force for improving performance and productivity inside firms, communities, and government.
When corporations strive for these elevated standards the reward is intrinsic, the high road strategy pays off in the long run. Still, it warrants acknowledgement for making the right ethical choices. The public should know what they do and give them the support they deserve.
When we make corporate social responsibility profitable for businesses we will introduce a new dynamic to the marketplace.
We will have to prove the integrity of our selections and demonstrate the validity of our claims. Propellers.social strives to become the standard for measuring the impact of companies on the environment and on people. The “P” Ethic will signal to all consumers that they are supporting ethical businesses and that their choice matters.
We measure. We approve. We publicize. We empower. We choose. We support. We succeed.
The “P” Ethic assures corporate social responsibility by setting standards for social and environmental impact. The official “P” Ethic stamp of approval can be featured on all marketing communications from approved and designated ethical businesses.
My name is Elizabeth Shephard. I designed a startup called LifeCity to increase corporate social responsibility in the New Orleans area, and provide the information for consumers to make ethical choices. It is a cycle in which better businesses get rewarded financially for meeting social and environmental standards. Businesses that make no positive impact lose the faith of consumers, and the income of the company is affected. Our mission is to hold businesses accountable and help consumers make responsible choices.
Some of our partners in New Orleans, Louisiana:
We make the corporations come to us.
Establishing the ethics of a business in any industry would be too overwhelming to search for on our own. Instead, we charge an adjustable price for us to investigate the social and environmental impact of a company. There are no guarantees. If a business chooses to be assessed, and it does not meet our standards, then they will miss their opportunity to be recognized.
We believe that businesses seeking recognition for their social impact are confident enough in their policies and practices that they are willing to pay a modest price to be assessed. We believe that the profit comes back around and consumers will choose their business for being socially and environmentally responsible.
Instead of maximizing profit by cutting corners on ethics, there will eventually be a race to the top where social responsibility is recognized and rewarded. In this way the businesses in any given industry will compete to earn the “P” Ethic stamp of approval.
The more businesses want to be recognized for their social impact, the more work for Propellers.social, which means more profit for us. In this way, we are financially invested, and the more we achieve in promoting social innovation, ethical business, and consumer choice, the more we succeed.
This is not a government intervention. This is a market solution for promoting a new economy that includes the impact of businesses on people and places.
Propellers.social was imagined by social entrepreneurs and through social innovation it aims to profit and contribute to the well being of society and the environment. It started out small but the concept expanded to include a cyclical relationship between the .social and the propeller of change for a new economy.
We are attempting to give shape to a marketplace that for centuries has operated for the sole purpose of making money. Now we see that we can make money and be socially responsible at the same time.
This is not charity, this is profit that comes from inspiring consumers to support businesses that do good. Doing good has a new value in the way Propellers.social intervenes in the logic of the market. We introduce a new calculation, not just the quality of a product, but the quality of the social impact, whether you are a business or a consumer.
Like the businesses we assess, we assess ourselves. Are we contributing to society and the environment? Are we adequately supporting social ventures? Are we setting quality standards for businesses? Are we motivating publishers to advertise ethically? Are we inspiring consumers to make the ‘right’ choices? The proof of success is the transformation of the economy to include the .social in behavioral economics.
If businesses are not interested in social responsibility then there will be no striving to meet an ethical standard. In that case, we will not profit from the task of assessment. What is crucial is for businesses to be assured that their ethical behavior pays off when consumers choose their products and services over rivals who do not absorb the cost of social responsibility.
We use multiple approaches to maximize the .social in our economy and our survival as a business depends on it. Propellers.social is invested in the ethical behavior of businesses, publishers, advertisers, and consumers.
You could say that we are all in.
Propellers. social 