We need to teach our children about the value of the social economy. We need to show them that the toys they enjoy come from somewhere. The things they play with have an effect on the world and they are part of it.

Our economy today teaches the bottom line. Cheap and fast. We need to teach quality and care.

When you give your child a gift make it one that matters. Set an example and teach your child the true value of things. Santa Claus is a beautiful tradition, but it eventually needs to be replaced with responsibility and understanding where things come from and what the impact is.

We try to teach our children to grow up and be good people. Doing good means buying good and we need to teach that lesson.

The moral compass of our youth is already pointing to quality and care. It is a clear choice for all of us. That is why it will work.

The propellers.social concept is simple and kids will get it right away: when you buy something consider who made it and where it came from. If you make the right choice you are helping businesses to continue to treat people well and take care of the environment. When we do that together now, our children will grow up in a better world.

Kids!

Do you want me to tell you a story?

You are important. We live in a big world. What you believe matters and what you choose matters.

Do you believe in sharing? Everytime you choose to share you are helping someone else.

Do you like stories? Everytime you play with a toy there is a story behind it. Best of all it is a true story.

We can choose our favorite stories and share them with each other. When we share stories we share what is important to us.

You are important.

Share what is important to you.

Tell your story.

When you choose you tell a story about what matters to you. If something means nothing then you have little to share and no story to tell.

There is nothing more exciting than to be part of something. Your life is meaningful. You are growing up in a world that needs you. You may be small right now but you are big.

You choose. You decide. You tell a story. You share. You make a difference…you are important.

So know that the world you are going to grow up in is full of choices and every choice is a story and every good story deserves to be shared.

This is just the beginning. The story continues with you.

Propellers.social

Stimulate social innovation. Empower ethical business. Champion consumer choice.